Money and work · 30-Day Playbook

The Subtraction Method: The 30-Day Playbook

30 days to cut the dead weight out of your work: a guided income audit, a week-by-week subtraction plan, and templates for raising prices, delegating and saying no.

£59 one-off, yours forever

What you get

  • A day-by-day plan for 30 days, no guesswork
  • Done-for-you templates and trackers
  • The full The Subtraction Method built into a month you just follow
  • Everything in the in-depth guide, applied for you

Who it is for

Self-employed people, freelancers and ambitious employees who are busy all day, exhausted, and still not earning what they should be.

The result

  • Find the 20 percent of your work that produces 80 percent of your income
  • Build a 'stop doing' list that frees up hours every week
  • Raise prices or focus on higher-value work without doing more volume
  • Replace busywork with leverage: systems, delegation and saying no

Why this works (the evidence)

We do not ask you to take our word for it. The The Subtraction Method rests on findings that are well established in the research.

  • Outputs are typically distributed unevenly: roughly 80 percent of results come from about 20 percent of causes (the Pareto principle).Source: Pareto V, observed across economics and productivity; popularised by Koch R, The 80/20 Principle, 1997
  • Adding more hours past a point reduces output per hour and total quality (diminishing returns and overwork research).Source: Pencavel J, Stanford, productivity and working hours, 2014
  • High earners concentrate on a few high-leverage activities and systematically remove or delegate the rest.Source: Essentialism and leverage literature, McKeown G, 2014; Ferriss T, 2007

The 14-day no-argument guarantee

Read it, use it, and if you are not getting a different result in 14 days, reply to the delivery email and we refund every penny. No form, no argument.

Common questions

How can doing less make me earn more?

Because most of what fills your day produces almost no income. A small share of your activities create nearly all your results. When you cut the low-value majority and put that time into the high-value minority, your output and income go up even as your hours come down.

What is the Subtraction Method?

It is a way of raising income by removing work rather than adding it. You identify the few activities that actually make money, build a 'stop doing' list for everything else, and reinvest the freed-up time into leverage: higher-value work, better prices, systems and delegation.

Isn't this just being lazy?

No. It is the opposite. Busywork is the easy, comfortable option because it feels productive without forcing hard choices. Subtraction takes discipline: deciding what not to do, saying no, and protecting your time for the work that genuinely pays.